Fractional CMO · Marketing Consultant · B2B & B2C Specialist

Your senior
marketing leader.
Without the
full-time cost.

I embed into your business as a Fractional CMO — bringing senior-level strategy, leadership, and execution to companies that need it most, exactly when they need it.

Start a conversation See what I do

20+

Years of marketing experience across B2B & B2C

100%

Focused on your business — no divided attention

1/3

The cost of a full-time CMO hire

Jennifer Larsen

Fractional CMO & Marketing Consultant

Senior marketing executive turned fractional leader. I bring the strategic thinking and hands-on execution of an in-house CMO — with the flexibility your business actually needs.

What is a Fractional CMO?

Senior marketing leadership — without the full-time hire.

A Fractional CMO is a senior marketing executive who works with your company on a part-time or retainer basis. You get real leadership — someone who owns your marketing strategy, drives results, and thinks like a business partner — without the $200k+ salary of a full-time CMO.

It's the smartest way for growing companies to access senior marketing talent. I become part of your team, learn your business deeply, and lead your marketing the way an in-house executive would — just without the overhead.

$3,500–10,000/month

$180,000–250,000/year salary

No benefits, no overhead

+ 30% benefits & taxes

Starts immediately

3–6 month hiring process

Flexible — scale up or down

Fixed long-term commitment

Hits the ground running Day 1

90-day ramp-up period

No long-term obligation

Severance if it doesn't work out

What I do

The expertise you need, exactly when you need it.

Marketing Strategy & Consulting

From go-to-market plans to annual marketing strategy — I help you cut through the noise, focus on what moves the needle, and build marketing that actually works.

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Brand Development

Whether you're building from scratch or refining what exists — I help you find your voice, define your identity, and show up consistently everywhere that matters.

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Executive Communications

Help your leaders communicate with clarity, confidence, and authority. From keynote messaging to internal communications — I make sure the right words come from the right people at the right moment.

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Presentation & Pitch Development

Investor decks, board presentations, sales pitches, and client proposals — built to persuade. I combine sharp strategy with compelling storytelling so your ideas land the way they deserve to.

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Social Media Management

Consistent, strategic social presence that builds your brand and drives real engagement. Content that sounds like you, runs on schedule, and delivers measurable results.

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Content Creation & Copywriting

Words that work. From website copy to email campaigns to thought leadership — content that connects with your audience and moves them to act.

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PR & Communications

Craft your narrative, protect your reputation, and get your story told. Media relations, press materials, and communications strategy built around your goals.

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About Jennifer

"I wanted to work with companies I genuinely believe in — and actually move the needle for them."

After years as a senior marketing executive, I launched my own consultancy because I wanted to do meaningful work — on my terms, with clients I'm genuinely excited about.

I'm not an agency with layers between you and the work. When you work with me, you get me — someone who learns your business fast, cares deeply about your outcomes, and treats your budget like it's my own.

Based in New Jersey, working with companies everywhere.

Why a fractional model works.

Senior CMO-level expertise at a fraction of the cost
No ramp-up time — I understand your business and get moving fast
Flexible engagement — monthly retainer or project-based
An objective outside perspective, free from internal politics
A strategic partner who owns outcomes, not just deliverables
Scale up or down as your business needs change — no strings attached
You only pay for what you need — no idle salary during slow periods
No recruiting fees, no onboarding paperwork, no HR overhead
Honest feedback — I have no reason to tell you what you want to hear

How it works

Simple, transparent, and built around you.

We talk

A real conversation about your business, your goals, and where marketing fits in. No pitch, no pressure — just an honest discussion about whether this makes sense.

I learn fast

I dig into your business, your audience, your competitors, and your gaps. Most clients are surprised by how quickly I'm up to speed and adding real value.

We build together

Clear scope, defined deliverables, regular check-ins. You always know exactly what I'm working on, why, and how it connects to what you're trying to achieve.

Results you can see

I measure what matters and report clearly. No vanity metrics — just honest progress toward the outcomes you actually care about.

Get in touch

Let's figure out if this is a fit.

Whether you have a specific project in mind or just want to explore what working together could look like — I'd love to hear from you. I respond to every message personally, usually the same day.

Email jlarsenmarketing@gmail.com

Based New Jersey — working with clients everywhere

Response Within 24 hours, usually same day

Your seniormarketing leader.Without thefull-time cost.